ImperiMAX Global is a specialised service that connects worldwide motorsports with sponsorship opportunities. The fact that some of the most prominent businesses in the world support motorsports, which has made it one of the most efficient marketing tools, is not by accident. In order to build brand awareness, introduce new items, and entertain customers, the fast-paced world of racing is the best place to market your company to large audiences.

With a vast range of possibilities in the market such as drivers, teams and events – there is a huge selection to pick from, sponsoring a motor sports team is an effective method to showcase your brand to large audiences, a certain demographic, or a niche audience. The largest racing event is Formula 1, revealing its viewership and attendance statistics for the season, the F1 said that the cumulative TV audience for 2021 was 1.55 billion, up 4% from 2020. Gaining exposure to this audience can help in exposing your brand to a wide range of viewers globally. This exposure can also be achieved through some of the other largest motorsport competitions such as Nascar series, Indycar series, World Rally Championships, and others. Sponsorship can be represented in different forms within vehicles, race gear, and helmets. 

Revealing its viewership and attendance statistics for the season, the F1 said that the cumulative TV audience for 2021 was 1.55 billion, up 4% from 2020.

As a sponsor ImperiMAX Global breadth of knowledge and contacts will help you create brand awareness, achieve business benefits from your investment and cultivate important business relationships within the motorsport industry.

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